Design Principle // Task 3 : Design
Lo Yi En / 0355192
Bachelor of Mass Communications (Hons)
Design Principle
Task 3: Design
14/03/2024 - 25/03/2024 / Week 5 - Week 7
INSTRUCTION
TASK 3
After analysing the design of our choice in Task 2, we will
now produce a work of design, inspired/influenced by the one we
had analysed, or as a reaction to it. We should also apply your
knowledge of design principles in your creation. We may use any medium
and/or materials that are suitable to convey our visual message.
MOODBOARD
I try started searching similar visual which is in align with my
choice of UNSDG goal - Good Health and Well-being
.
fig. 1.2 ; Reference 3
Artist's name : Vannesa Heuser
Date : 10 Mar 2020
SKETCHES
In response to Christopher's illustration, I want to create
something of a similar theme and feeling.I started try to do some sketch based on the references that I
found.I want convey a message to let people know that their mental
health is more important than anything else,and most important
thing is your moods are also connected to the people and things around
you.
fig. 1.3 ; Sketch 1
The first sketch portrays a powerful contrast between the
external appearance and internal struggles of the main
character, symbolizing the complexity of human emotions and
mental states. I think I can through the use of
contrast, emphasis, and symbolism, the design aims to
convey a deeper message about the facade people often wear to
conceal their inner turmoil.
fig. 1.4 ; Sketch 2
Second sketch is shows a sad person surrounded by dark clouds
on one side, and on the other side, there's a happy person
reaching out to help, saying 'you are not alone.' The colors
change from light to dark. It's about how even when things seem
really bad, there's always someone there to help you feel
better. The drawing wants us to think about being kind to others
and staying strong when things are tough.Design principle I will
use are contrast , balance and symbol.
fig. 1.5 ; Sketch 3
For sketch 3 , actually its similar to the second draft, but not
the same is, this time is about a person's mental activity,I
know that nowadays everyone has happy and depress times, I want
to express is not too harsh on yourself, think positive, good
things will come naturally, don't too involved in something, the
hard work is their own. Design Principle that I will use
are contrast , balance and symbol.
Lecturer Feedback : Mr.Zeon was more prefer to sketch 3 design but also he suggest me to combined sketch 1 and 2 idea in my artwork.
PROGESSION
After decided what sketch I'm gonna do , I started do it in
Adobe Illustrator. Firstly , I use Pen Tools roughly draw out
two people's head with brain and add two different color to differentiate between them which is a positive and negative person.
fig. 1.6 ; Progression 1
After that, I use Gradient Tools to make the background
more layered it also used to differentiate their situation. I
add two most representative symbols which is Love (positive
thinking) and chaos line (negative thinking). I use
Knife Tools to cut a line to let me put quote after done
the artwork .
fig. 1.7 ; Progression 2
I try to add some shadow and highlight in two person to
make it not look too flat.
fig. 1.8; Progression 3
I use Pen Tools draw some blooming flower and
positive icon from left side.
fig. 1.9 ; Progression 4
After roughly done the positive side , I started draw some windy
cloud , withered flower and negative elements to contrast the opposite
side .
fig. 1.10 ; Progression 5
Once the sides are roughed out, I adjust the placement of
everything and add some elements as needed.
fig. 1.11 ; Progression 6
I still feel like something missing in the bottom half of
the path , so I decided add some flower according to upper
design.
fig. 1.12 ; Progression 7
I add a quote which is related to my artwork in the
blank space.
fig. 1.13 ; Progression 8
Actually I try figuring out what colour and design can be my
background , but after trying so many times I still use
transparent background to make my artwork more come out . So
this is my final outcome :
fig. 1.14 ; First Outcome
Lecturer Feedback : Try to put people's situations in mind, like sad and happy
people, then you can put the background in a light color , and
the source part can be bordered to make the whole theme more
visible.
So I start trying do some sketch for the figure who can
symbolize sad and happy.
fig. 1.14 ; Person sketching
I've tried to put all four types figure into my work, in
the sad area I would choose the person kneeling down and
holding his head because it it more can show how a person
feel despair; on the other side I chose to replace the
original love heart with a person holding it for a more
happy feeling.After that , I use Pen Tools to draw out the
figure:
fig. 1.15 ; Progression 9
I draw some line to make it as a prison. I also adjust
the thickness of the line because some angle will
shelter the figure.
fig. 1.15 ; Progression 10
After done the dark side , I proceed to the other
side , also same step , draw out the figure and put
the original love in front of it ,also add more love
around it.
fig. 1.15 ; Progression 11
In the end, I just changed the background to a
light yellow color and then added a white rounded
box after the round frame to make the theme more
obvious.
fig. 1.16 ; Final Outcome
RATIONALE
First of all, the UNSDG Goal that I chose is about mental health,
so I intend to create a piece that reconciles with everyone mental
well-being. You can clearly see two figures in my work, symbolizing that
we all experience both positive and negative emotions. If we
consistently maintain a negative attitude, naturally, we may attract bad
things as well, don't be too hard on yourself. Conversely, facing
everything with an optimistic perspective may lead to positive
developments, even in challenging situations. The artwork is intended to
convey this message effectively. I also added "be kind to your mind" as my
quote to tell everyone that your emotional health is more important than
anything else, and that you must treat it well to be happy. The design
principle that I use are
contrast (colour and design contrast) , symbol (flower , figure and
other elements) and balance (two people head).
(140 words)
Weekly Feedback
Week 6 (15/03/2024)
Mr.Zeon said my I can go for third sketch because it more interesting,
maybe can combined the idea of first sketch by adding some flower as
round frame.
Week 7 (22/03/2024)
Mr.Zeon said my artwork actually not like a poster , more like a
sticker .Try to put people's situations in mind, like sad and happy
people, then you can put the background in a light color , and the
source part can be bordered to make the whole theme more visible.
After I change it , he said my work is ready to submit.
Self-Reflection
Through this assignment, I have a better understanding of how to
apply the design principle in every artwork in the
future.Actually,I am lacking of confidence about my drawing skills and creativity.
Sometimes ,I also easy misunderstanding the topic or some part
,Mr.Zeon always give us feedback and suggestion to improved our
artwork and task.All the feedback and suggestion given by her was really very useful
for me.
Further Reading
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