Design Principle // Task 1: Exploration

 


Lo Yi En / 0355192
Bachelor of Mass Communications (Hons)
Design Principle
Task 1: Exploration
12/02/2024 - 19/2/2024  / Week 2 - Week 3



INSTRUCTION

fig. 1.0 ; Module Information


Task 1

1.Recap the design principle

  • Gestalt theory : Principle of Similarity

 The human eye sees similar design elements as one, even when separate, as the brain links them together. Applying Gestalt principles creates cohesive visuals. For example , this photo represents similarity because all of the hands except one are white. This makes them perceived to be more strongly related.


fig. 1.1 ; References

Artist's name : Joseph


  • Gestalt theory : Principle of Continuation

The human eye prefers continuous visual flow over separated objects, following paths, lines,and curves in a design. For example, the stairs are going in an upward direction creating depth to appear that the steps are still continuing.The subject in this work adds value to this continuation because it looks that there are still more steps to go.


fig. 1.2 ; Reference

Artist's name : Rocky


  • Gestalt theory : Principle of Closure

The human eye prefers complete shapes, filling in missing visual information to perceive completeness. For this picture, the black shapes on the giraffe are enough to distinguish it when set against a white backdrop.



fig. 1.3 ; Giraffe

Artist's name : Alex Schmidt


  • Gestalt theory : Principle of Proximity

Group related design elements closely; space unrelated ones apart. Proximity suggests connection, aiding organization and layout structure. For example ,the below picture as the crows- although individual crows- are grouped together in the viewer’s perception in the shape of a woman.


fig. 1.4 ; References

Artist's name : Jeff Hopkins


  • Gestalt theory : Principle of Figure / Ground

Objects are perceived as foreground or background, standing out or receding which play with positive and negative space to build relationships and create wholes with the sum of their parts. For this picture, the shape of a bird as the foreground.Then, we see a plastic water bottle inside the bird's beak as the background. The message of this image probably to convey everyone that we must stop littering in order to save the environment.


fig. 1.5 ; Save Them

Artist's name : Beto Cortes


  • Gestalt theory : Law of Symmetry & Order

This law states symmetrical elements are perceived as a unified group, akin to the law of similarity.Based on this picture,the color, shape are asymmetrical, but creates a dynamic visual balance. Even with the contrast between the two different faces, it is very interesting to combine them in a symmetrical way,which kinda ironically reflects the relationship between joker and batman.



fig. 1.6 ; The Dark Knight

Artist's name : Molly Chaos

  • Contrast

The pairing of dissimilar elements, prevents monotony and adds visual interest. It emphasizes points and expresses content. For example ,the contrast in colour really stands out between the white and yellow. Putting the body falling in pure black allows for visually appealing features that create beautifully contrasted art.
fig. 1.7 ; Fall in Love

Artist's name : Bader Asaleh

  • Emphasis

Emphasis creates focal points in design, drawing attention and conveying significance. Achieved through contrast, size, color, positioning, or other techniques like this design uses the repetition of spoons to lead your eye towards the plate in the middle.


fig. 1.8 ; Unicef

Artist's name : Jukka Veistola


  • Balance

Balance in design distributes visual weight, achieving stability and harmony through symmetrical, asymmetrical, or radial arrangements. For example , this photo from left and right have the same people standing on the high ground, the whole picture is relatively harmonious, smooth.


fig. 1.8 ; Balance in art

Artist's name : Grace Fussell
 

  • Repetition

Repetition in design uses similar elements for consistency, establishing rhythm, pattern, and continuity for a cohesive presentation.For this poster from coca-cola is a perfect example of using repetition to achieve a sense of unity and to portray a certain message. The repetition of the coke bottles not only looks like a smile, but also creates a sense of unity with the repeated coke bottle.


fig. 1.8 ; Open Happiness

Artist's name : Coca-cola
 
  • Movement

Movement in design creates the illusion of motion, guiding the viewer's eye through dynamic arrangements of visual elements. This example makes the viewers eye follow the path it creates out of type, warping and swirling, giving it massive movement.


fig. 1.9 ; Life-experience poster

Artist's name : Mirko Humbert


  • Harmony & Unity

Harmony and unity in design merge diverse elements into a cohesive whole, conveying a unified message or aesthetic through careful attention to composition, color, and typography.This illustration uses Unity to create a seamless visual harmony.



fig. 1.9 ; International women day

Artist's name : Angelinabambina



  • Symbol

Symbols are simplified visual representations conveying complex ideas quickly and effectively, playing a crucial role in communication.


fig. 1.10 ; Reference

  • Word and Image

Combining words and images enhances communication, leveraging verbal and visual strengths to convey messages effectively. Effective integration considers hierarchy, placement, and the relationship between text and visuals for impactful design.


fig. 1.11 ; Massacred in the name of greed

Artist's name : Blair Davidson


3. Pick and briefly describe one goal from the United Nations’ Sustainable Development Goals (UNSDG).

4.Select an existing art/design work that revolves around that goal of your choice. Beneath the image, include the credit line of the art/design work (title of art/design work, artist’s/designer’s name, year, size, medium, source link). Some works may not have all these but provide as complete as possible.
  • Explain, in about 100-150 words, why you chose that design in relation to the UNSDG goal and list the design principles you observed in that design. 


fig. 1.12 ; UNSDG 



Design work that I choose for goal 3 (Good Health and Well-being) :


fig. 1.3 ; Older Really Can Mean Wiser

Artist's name : Christopher Silas Neal

Date : Oct 2017



UNSGD Goal That I choose : Goal 3 Good Health and Well-being

For the UNSDG goal 3 Good Health and Well-being is raising awareness about mental health, promoting mental well-being, reducing stigma, and advocating for mental health services and support. By promoting health and well-being across all age groups and demographics, this goal seeks to reduce preventable deaths, improve overall quality of life

Rationale

The main reason I chose this photo is because I think it reflects everyone's daily mental state, mirroring how we often present our positive side to others while silently grappling with our own internal struggles. As depicted in this image, we tend to showcase only the blooming aspects of ourselves, concealing the withering parts that symbolize our inner turmoil. It serves as a poignant reminder of the internal conflicts many of us face, underscoring the importance of acknowledging and addressing our mental health concerns.

Design Principle
  • Contrast
  • Balance
  • Symbol
(109 words)



Weekly Feedback

Week 2 (12/2/2024)

Initially the photos I chose didn't pass because they were taken from photos in the article, not from inside the author's own portfolio. During the second review, Mr.Zeon asked me about what are the design principles used in the photo, and I initially said contrast, symbol and emphasis, but he said that emphasis was not the best choice for the photo, and then he told me that balance was more appropriate.

Week 3 (19/2/2024)

All work is good and ready to submit . Just need to adjust the size of references pictures and add the word count.


Self-reflection

In Task 1, I learned about 9 design principles gaining valuable insight into how design functions.Initially, I struggled to grasp some of these principles, but my Mr. Zeon provided corrections and explanations, helping me understand where I went wrong. I came to appreciate their significance in creating cohesive and attention-grabbing designs, as well as the importance of rhythm, flow, and variety in design. This task not only increased my awareness of familiar design principles but also introduced me to new ones that I aim to apply more effectively in my future work.



Further Reading



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