Design Principle // Task 2 : Visual Analysis
Lo Yi En / 0355192
Bachelor of Mass Communications (Hons)
Design Principle
Task 2: Visual Analysis
12/02/2024 - 04/03/2024 / Week 3 - Week 5
INSTRUCTION
Task 2
For task 2 we need to assess, investigate, document and analyse the
existing art / design work we selected in Task 1.We need to study the
design principles found in that work, as well as the size,
placement,purpose, effectiveness of the design in relation to the UNSDG
goal that we have chosen.
fig. 1.0 ; Older Really Can Mean Wiser
Artist's name : Christopher Silas Neal
Date : Oct 2017
In the picture, the main focus is a young's profile shadow against a
surface. Instead of a brain inside his head, there are flowers and leaves.
As for visual elements,the upper half of this floral depiction appears
lively, with blooming flowers and lush green leaves, while the lower half
shows withered flowers and drooping leaves. Overall the design is simple
and straightforward, it's like saying our minds have both thriving and
struggling parts, just like the blooming and withering elements in the
image.
(70 words)
PHRASE 2 : ANALYSIS
For this poster design is symmetrically balanced - although the author has placed the two contrast designs but it show
on the left and right sides,so it creating a symmetrical balance between the two and therefore creating a visual equilibrium. The emphasis is on the central young's face shadow, the vibrant blooming flowers are juxtaposed with the withered flowers, there is a
strong contrast in both colour and design, the first half of the flower depiction is full of colour in
contrast to the second half which is already dull and drab
(contrast).It also using young's black shadow as a background
to let the things more come out . Lastly, we can see that the author has used flat illustration style way to draw out flowers and leaves as pictorial symbol to represent our brains , tree roots represent our brainstem, emphasizing the importance of
cultivating mental health in the midst of internal
struggles.
(120 words)
PHRASE 3 : INTERPRETENTION
fig. 1.1 ; The trouble with tylenol pregnancy
Artist's name : Christopher Silas Neal
Date : Sept 2016
fig. 1.2 ; The impact of Exercise of mental health
Artist's name : Bilal Mazhar
Date : Jun 2023
The illustration style of these images is
simple and straightforward, using
clean lines and basic shapes. This is what we call
flat illustration, where everything looks neat and easy to
understand.This graphic design trend blew up in 2020 and is around to stay.
Brands are going crazy for flat illustrations in all kinds of visual communication for apps, websites,
editorial illustrations, and beyond (Aparaschivei.L,2022). Instead of using detailed drawings, it
conveys the message in a simple way. This style is perfect for
expressing ideas in a straightforward way, using
minimal characters and symbols to tell a story or convey a
message without any confusion. Although each image is different,
such as having a different theme or subject matter, since these types
of designs are generally less complex, each image is able to reflect
the message that the author is trying to convey.
(120 words)
References :
Lavinia Aparaschivei
Total words : 321 words
Weekly Feedback
Week 4 (01/03/2024)
Mr.Zeon said my phrase 1 is ok but phrase 2 I was misunderstanding ,
this task is more on visual analysis means that we don't need to go
into much detail to explain the meaning behind the image, just explain
what you see. For phrase 3,just explanning the same things with these
three picture.
Week 5 (08/03/2024)
Mr.Zeon said overall my works is ready to submit with good studying
in research.
Self-Reflection
Engaging in task 2 visual analysis not only helped me understand artwork
better but also taught me how to apply design principles to each piece.
Through exploration and study, I have been exposed to different art
styles. Each style offered unique perspectives and techniques that gave me
a more comprehensive understanding of art styles and improved my depth and
insight in analyzing and interpreting artworks.Beside,by understanding
design principles from task 1 , I also more understand how to apply design
principle and explaining to the artwork.
Further Reading




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